Alejandro Aranda
Campaign Strategy
Art Direction
Photography
The Alejandro Aranda Signature Pomona Live is a dreadnought with a vintage soul and a few playful twists. Named for the Southern California town Alejandro calls home, it pairs a warm vintage sunburst finish with an oversized pickguard, block inlays, and hand-drawn initials on the back of the headstock. Every detail feels personal and a little offbeat, like an heirloom you’d want to pick up and start writing songs on right away.