Melrose Retro
Campaign Strategy
Art Direction
Photography
Introducing the Melrose Retro Collection: all-new acoustics designed for songwriters, storytellers, and players who appreciate a touch of nostalgia. The campaign brings that feeling to life through sun-faded color, warm analog light, and film-inspired grain, with candid, lived-in framing that makes each guitar feel like a well-loved find rather than a product on a pedestal.