Sterling by Music Man brings the design pedigree of Music Man to players everywhere, with bold shapes, thoughtful details, and the player-first spirit of the original at a more accessible price.

Introduced in 2009 as the more accessible sibling to the American-made Ernie Ball Music Man line, Sterling has grown from an import alternative into a brand with its own identity. Developed alongside Music Man’s own engineering team, it sits in a unique spot in the market: legendary heritage, with a younger and more adventurous attitude.

I joined the team in 2020. Working alongside the Creative Director and Senior Designer, I’ve helped define how the brand looks and speaks. I developed the photography brand guide and brand vocabulary, grounded in competitive positioning work that clarifies where Sterling sits against its peers. I also produced the work itself, managing location rentals, freelancer outreach, and shoot scheduling to bring that vision to life.