Orangewood
Brand Identity
Art Direction
Photography
Videography
Producing
Orangewood is a next-generation guitar brand making exceptional instruments more accessible. Blending contemporary aesthetics with classic silhouettes, their guitars play and sound as beautiful as they look.
Founded in 2018, Orangewood entered the market as the new kid on the block up against legacy giants that dominate the space. What began as an acoustic-only DTC brand has since grown into a beloved maker of specialty and electric guitars, with a Los Angeles showroom and dozens of stockists worldwide.
I joined the team in 2020, in the early stages of the brand. Working closely with our co-founder, I've shaped and evolved the brand's visual identity from its earliest days into what it is today.